Facebook Expert, Bill Cooper, has decided to reveal some of his Internet marketing secrets. According to CEO Bill Cooper, “Businesses are slowly realizing that they need social media to tell their story in addition to the corporate website. However, most business owners don’t know which social media platforms are necessary and how that relates back to making a profit for their business.” ChristiaNet.com which was started by Cooper in 1997 is a large Christian portal with seven million monthly page loads and has moved into the social media arena in a huge way. Within five months of starting their Facebook Page, ChristiaNet has received over 600,000 “Likes” or Fans to their Facebook Page including around 40,000 daily interactions. Businesses that do not utilize social media sites will be at an extreme disadvantage in the near future. According to Cooper, “Facebook, Twitter, and LinkedIn are everyday tools that the Internet community uses. We believe that staying current with the latest technology platforms and being available on the Internet are the best ways to service clients in today’s world.”
Cooper recommends that businesses use their corporate website for commerce, community and content; Facebook for interactions (Likes + Comments + Shares); and LinkedIn for large sales. Facebook should be layered upon the corporate website through daily Wall Posts. The guiding principle is to have interaction with your users on Facebook and when they are ready to make a purchase to direct them to the appropriate areas of your website. According to Cooper, “it’s the integration of the corporate website with the social media that is the secret to success IE increased sales and profits. The website and social media can’t be viewed as separate entities, but instead as a fully integrated system. Companies that fully incorporate this Internet marketing secret have a golden opportunity to leapfrog their competition on the Internet.”
ChristiaNet’s utmost mission is to reach the lost for Christ. Social media sites assist in further spreading of the Gospel message. CEO Cooper states, “We are dedicated to the ministry of Christ and to the fellowship of Christians everywhere by engaging them through social media and to discipline them with ChristiaNet’s resources. ChristiaNet uses one million monthly visitors and social media marketing strategies to create persuasive advertising methods that achieve phenomenal marketing results for their advertisers. Click to view ChristiaNet’s Media Kit.
Source: Christian Newswire