BioMedix® Earns Five 2012 Aster Awards for Excellence in Healthcare Marketing

BioMedix received one Gold and four Silver awards in the 2012 Aster Awards healthcare marketing competition. Award-winning materials included the company’s webinar series, tradeshow display advertising and specialized marketing and educational tools. BioMedix has won a total of 18 Aster Awards over the past three years.

With a near-perfect score in the top 5% of the competition, BioMedix won a Gold award for its 2011 webinar series. Webinars in the series featured important topics in healthcare presented by experts in the field. The presentations provided information and tips on the adoption of Electronic Health Records, HIPAA compliance and marketing in-office vascular testing. This successful webinar series has continued into 2012 with a focus on Meaningful Use, an especially pertinent issue as incentive deadlines loom.

The Aster Awards Program is one of the largest national contests of its kind. This elite medical marketing competition awards healthcare professionals for excellence in advertising and marketing. The program is h

osted by Marketing Healthcare Today magazine and Creative Images, Inc.

“Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all-time high.  The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judge’s expectations were again surpassed,” said Melinda Lucas, Aster Awards Program Coordinator.

The Aster Awards receive approximately 3,000 entries per year, each judged by a panel of marketing professionals. Entries are judged on their creativity, layout and design, functionality, message effectiveness, production quality and overall appeal, and must score at least in the top 16% to receive an award.

“It is an honor to be recognized by the Aster Awards for the third year in a row for our marketing initiatives and educational materials,” said Mike Lobinsky, BioMedix Vice President of Sales and Marketing­, “We are proud to create award-winning work that keeps our clients informed and supports their community-based collaborative healthcare networks.”

All winners are posted on the Aster Awards website (www.AsterAwards.com) and published in Marketing Healthcare Today, a national healthcare marketing magazine.

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