GRAMMY-nominated music sensation Keri Hilson will be leading the MTV Staying Alive Foundation team for the AIDS WALK NEW YORK , taking place in New York City. As the Foundation’s 2012 Ambassador, Hilson will participate in the 10km walkathon around the illustrious Central Park and take steps to raise money and awareness around the mission of the MTV Staying Alive Foundation. For more than 10 years, the Foundation has been relentless in its commitment to encourage, energize, and empower young leaders around the world who are involved in HIV/AIDS awareness, education and prevention campaigns.
“I’ve met such amazing young people in their inspirational mission to break taboos, foster tolerance, and spread the message of HIV protection in their local communities,” said Keri Hilson. “I am honored in my capacity as Ambassador of the MTV Staying Alive Foundation to take part in such a great initiative, and I encourage everyone to help in some way – come out and join me or donate at www.stayingalivefoundation.org on behalf of the MTV Staying Alive Foundation!”
A series of four exclusive videos featuring Keri encouraging her fans to walk with her and donate will launch today on the MTV Staying Alive Foundation website, as well as MTV Voices, MTV’s international pro-social platform. All donations will be split between the MTV Staying Alive Foundation and 2012 AIDS Walk organizer GMHC Stroke By Stroke – Guide To Giving Amazing Hand Jobs
>, a not-for-profit, volunteer-supported, and community-based organization committed to national leadership in the fight against AIDS.
“We are absolutely thrilled to have Keri lead our first MTV AIDS Walk team,” said Georgia Arnold, Executive Director of the MTV Staying Alive Foundation and Senior Vice President of Social Responsibility at Viacom International Media Networks. “Keri’s participation is a true testament to her dedication and passion to do more to raise awareness of HIV/AIDS, and we are honored to have such an exceptional Ambassador this year.”
About the MTV Staying Alive Foundation
The MTV Staying Alive Foundation is an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV prevention content across MTV channels and third-party broadcasters, while finding and funding young leaders who are fighting HIV in their own communities, creating positive change in the face of the epidemic. In 1998, MTV launched the Staying Alive TV series, which grew to be the world’s largest multimedia HIV prevention and awareness campaign for young people. In 2004, the MTV Staying Alive Foundation was created, expanding the initiative to include grant-giving. To date the Foundation has awarded 347 grants in 61 countries around the world, distributing over $3,500,000. The MTV Staying Alive Foundation is dedicated to fighting the stigma of HIV the smart, creative way, and won’t stop breaking boundaries, confronting taboos and challenging orthodoxy until the epidemic is history. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US. For more information log onto http://stayingalivefoundation.org