On Target Maintenance is the commercial cleaning business that we’ve been speaking about over the past few months. It is also one of the largest growing franchise opportunities in one of the largest growing markets in the world. Every week, more and more franchisee candidates are asking questions, researching, and practically skipping to the On Target Maintenance site in order to get in on the perfect franchise opportunity that can be run directly from their home.
There are many reasons why this market and this particular company does so well – and one of those reasons is knowing and being able to locate their target audience.
When you are talking about a $100 billion dollar industry, you need to know and understand your target audience, and On Target is adeptly named because they KNOW how to build their client list. Because of this, they have become the franchise that everyone wants to be a part of. Guaranteed success? Is that term even possible? Well…On Target Maintenance keeps showing the world and all their franchisees that it is very possible!
When it comes to the world of marketing and advertising for a business, it is that target audience - that specific group of people within the “target market” – who the marketing message is specifically aimed at. For example, if a company sells commercial cleaning services then the “target market” becomes companies, hotels and motels, restaurants, etc. – companies and businesses that, no matter what happens financially, will always need cleaning services and maintenance to keep on running.
To explore the idea further, a target audience can be formed of people of a certain age group, gender, marital status, etc., or a combination of factors. Business and companies are a common target audience, and that particular “target market” is huge, growing daily. So one of the largest reasons a company does well is by discovering the appropriate target market(s)and determining the target audience. The biggest mistake that franchises and companies make is when they try to target “everybody” and end up appealing to no one. All or nothing is not the way to go, and On Target KNOWS this!
A well-defined “target market” is the first element to a marketing strategy. The “target market” includes taking into consideration the product or service you’re selling, the promotion (or distribution) you need in order to sell it, and the prices – these are the main elements of a proven marketing strategy that determines the success of the company in the marketplace. It comes as no surprise that On Target HAS proven their marketing strategy by learning every single one of the points stated above. If they hadn’t, they never would be able to claim the truth: which is that this company has been successful for decades.
Now what are the strategies for reaching “target markets?” Well, marketers have outlined the four basic strategies used: mass marketing, differentiated marketing, concentrated marketing, and micromarketing (marketing to a very specific niche of the community.)
Mass marketing is when a firm decides to ignore their actual market and go after the whole market with one offer. It’s called ‘persuasion marketing,’ where they intend to get their product or service out to a wide audience. Their idea is to broadcast a message typically over the radio, television and in newspapers.
Another choice for sales teams is to reach out to “target markets” through direct marketing. This is done by buying consumer databases that are based on the market profiles you have defined. These databases usually come with consumer contacts and their emails, mobile numbers and home numbers in order to contact them. You need to use extreme caution when heading into the direct marketing realm because there are most definitely laws in each state. In the end though, to market to any given audience effectively, it is essential to become familiar with your target audience! Which is exactly what On Target Maintenance has already done.
“Narrowing” your target audience is also a must when it comes to any market. Theoretically, since the On Target cleaning services are commercial, this would include all business (small to large), hotels, motels, inns, restaurants, etc., that exist in your local area. So focusing your energies on only one section of your city and then expanding your selected zone is the best way to reach everyone that absolutely NEEDS the services On Target Maintenance provides. The only way personal service can ever fail is if you wait for them to come to you. Think about it, if you simply call or walk into twenty-five businesses a week, which would lave most of your week completely free, then at the end of the month you’ve already spoken to one hundred potential clients. Not very difficult when all is said and done. And with On Target, you’re ‘selling’ something that everyone already wants! You’re a part of a company that is already proven to be THE choice for businesses who want reliability, skilled workers, and a perfect job done every single time.
As we’ve stated before, home-based businesses like On Target have quickly become the fastest growing form of business start-ups, and being able to be a franchisee of an already established company lets you become a team member destined for success. The costs are low to begin and you can see the huge potential right from the very beginning. Your home-base gives you that flexibility of time that no 9-to-5 will ever provide, and the benefits can be huge.
90% of the population (those are the statistics, but if you ask me – 100% of the population) want to have flexible hours in order to still be a success, but have time to spend with family, as well. Life is short. Money is necessary. But giving everything you have to a company that only provides a measly (and I mean measly) paycheck at the end of the week is sad. Not only are you putting pressure on your body, bones, etc. – you are also missing out on all the ‘good’ things in life that only come around once. Really, what’s the point of getting ‘just enough’ money to pay the bills to support your life and your family’s life and then NOT be able to enjoy that life? Seems silly to me.
On Target Maintenance thinks that, too. They already take the pressure off by providing their skilled workers and their help, guidance, and everything YOU need to establish, maintain, and grow your own lucrative franchise.
On Target wants to invest in YOU. They can show you your “target market” and bring those revenues in from that target audience that is just waiting for YOU to give them what they need: Cleaning services provided by a skilled staff – every single time!
For More Information, go to:
On Target Maintenance
120 Route 9W
Haverstraw, NY 10927
Office: (800) 720-0131
Fax: (845) 786-5675